Hi!

I’m a New York-based creative & art director specializing in immersive and interactive tech. Fueled by a desire to make things that might actually matter (and a lot of caffeine).
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From pitch to final delivery, I led projects that span a wide range of media and use the latest technologies to push the boundaries of storytelling: an AR experience for the Metropolitan Museum, a mobile game for Coca-Cola, or an Instagram chatbot for Nike were a few of my favorites. I have experience leading projects built around AR/VR/MR, AI, chatbots, mobile games, apps, websites, and generative AI (image/video/sound).
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I'm currently working as a Senior Art Director at NVE Experience Agency, combining cutting-edge technology with strategic insights to help brands tell their stories.

Hi!

Experience

Senior Art Director, NVE Experience Agency
New York

Creative Director, UNIT9
New York
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Creative (Art Director), UNIT9
London
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Creative Assistant, CommuneEAST
London
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Marketing Associate, L'Oréal
London

Education

M.A. Advertising,
University of the Arts London

Advertising portfolio classes,
School of Visual Arts, New York

B.A. Political Science
University College London

Contact

veronikawatsonkuc@gmail.com

Awards

Project | Award | Category | My role | Year
The One Show Awards
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The Met Replica | Gold Pencil | Online & Mobile | Creative Director | 2025
The Met Replica | Gold Pencil | Online & Mobile | Creative Director | 2025
The Met Replica | Silver Pencil | Craft / Use of Technology | Creative Director | 2025
The Met Replica | Bronze Pencil | Brand Partnerships | Creative Director | 2025
The Met Replica | Bronze Pencil | Experiential / Immersive / Events | Creative Director | 2025
The Met Replica | Merit | Innovation / New Ideas in Brand-Side / In-House | Creative Director | 2025
The Met Replica | Merit | Innovation / Execution in Brand-Side / In-House | Creative Director | 2025
The Met Replica | Merit | Mobile Applications | Creative Director | 2025
The Met Replica | Merit | Digital Installations / In-Person | Creative Director | 2025
Clio Awards
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The Met Replica | Gold | Experience/Activation: Digital/Mobile | Creative Director | 2024
The Met Replica | Gold | Digital/Mobile: Games | Creative Director | 2024
The Met Replica | Gold | Digital/Mobile: New Realities | Creative Director | 2024
The Met Replica | Gold | Experience/Activation: Immersive/New Realities | Creative Director | 2024
The Met Replica | Silver | Experience/Activation: Gaming | Creative Director | 2024
The Met Replica | Silver | Partnerships & Collaborations: Partnerships & Collaborations | Creative Director | 2024
The Met Replica | Bronze | Digital/Mobile: Connected Devices | Creative Director | 2024
The Met Replica | Bronze | Branded Entertainment & Content: Experience/Activation | Creative Director | 2024
The Met Replica | Bronze | Branded Entertainment & Content: Games | Creative Director | 2024
The Met Replica | Shortlist | Branded Entertainment & Content: New Realities | Creative Director | 2024
The Met Replica | Shortlist | Branded Entertainment & Content: Partnerships/Co-Creation | Creative Director | 2024
The Met Replica | Shortlist | Innovation: Partnerships & Collaboration | Creative Director | 2024
ADC Annual Awards
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The Met Replica | Gold Cube | Brand-Side / In-House: Interactive / Games | Creative Director | 2025
The Met Replica | Gold Cube | Experiential Design: Digital Experience Design / Virtual / Mixed / Augmented Reality | Creative Director | 2025
The Met Replica | Silver Cube | Gaming: Innovation | Creative Director | 2025
The Met Replica | Silver Cube | Brand-Side and In-House: Innovation / Single or Series | Creative Director | 2025
The Met Replica | Silver Cube | Brand-Side / In-House: Experiential Design / Digital Experiences | Creative Director | 2025
The Met Replica | Silver Cube | Experiential Design: Digital Experience Design / Metaverse | Creative Director | 2025
Cannes Lions
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The Met Replica | Shortlist | Brand Experience & Activation: Metaverse | Creative Director | 2024
The Met Replica | Shortlist | Branded Content: New Realities & Emerging Tech | Creative Director | 2024
The Met Replica | Shortlist | Excellence in Brand Experience: Brand-Owned Experiences | Creative Director | 2024
The Met Replica | Shortlist | Brand Experience & Activation: Digital Installations & Brand Experiences | Creative Director | 2024
The Met Replica | Shortlist | Gaming-Led Brand Experience: In-Person Gaming | Creative Director | 2024
The Met Replica | Shortlist | Gaming-Led Brand Experience: Mobile Gaming  | Creative Director | 2024
Webby Awards
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The Met Replica | Winner | Apps & Software: Art, Culture & Events | Creative Director | 2024
The Met Replica | People's Voice Winner | Apps & Software: Art, Culture & Events | Creative Director | 2024
Lil Mbappé | Winner | Advertising, Media & PR: Best Community Engagement | Creative Lead | 2023
Anthem Awards
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MTV A.S.K. | Gold | Health: Best Strategy | Creative Lead | 2024
MTV A.S.K. | Gold | Health: Campaign - Brand | Creative Lead | 2024
MTV A.S.K. | Gold | Health: Media Impact | Creative Lead | 2024
MTV A.S.K. | Gold | Health: Corporate Social Responsibility | Creative Lead | 2024
MTV A.S.K. | Gold | Health: Digital & Innovative Experiences | Creative Lead | 2024
MTV A.S.K. | Gold | Health: Media Impact Campaign | Creative Lead | 2024
MTV A.S.K. | Gold | Health: Partnership or Collaboration | Creative Lead | 2024
MTV A.S.K. | Silver | Health: Business Leader | Creative Lead | 2024
The FWA
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MTV A.S.K. | FWA of the Day 2024 | Creative Lead | 2024
Barbie’s Times Square Takeover | FWA of the Day 2023 | Creative Director | 2023
The Met Replica | FWA of the Day 2023 | Creative Director | 2023
Lil Mbappé | FWA of the Day 2022 | Creative Director | 2022
Wimbledon Walk of Champions | FWA of the Day 2022 | Creative Lead | 2022
Shorty Awards
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MTV A.S.K. | Shortlist | Creative Lead | 2025The Met Replica | Winner | Extended Reality | Creative Director | 2024
The Met Replica | Winner | Interactive Content | Creative Director | 2024
The Met Replica | Winner | Gamification | Creative Director | 2024
The Met Replica | Winner | Gaming | Creative Director | 2024
The Met Replica | Winner | Live events | Creative Director | 2024
The Met Replica | Gold Honor | Immersive | Creative Director | 2024
The Met Replica | Gold Honor | Brand Partnership | Creative Director | 2024
The Met Replica | Gold Honor | Education | Creative Director | 2024
The Met Replica | Audience Honor | Extended Reality | Creative Director | 2024
F
Forbes 30 Under 30 | 2025 | Link to interview [PL] | Link to translated interview [ENG]