veroNika
WATSoN Kuc
HI! I'M VERONIKA
A NEW YORK-BASED CREATIVE & ART DIRECTOR. BETTER AT NURTURING GOOD IDEAS THAN KEEPING HOUSEPLANTS ALIVE.

Recent projects

THE MET: REPLICA
THE MET: REPLICA
THE MET: REPLICA

The Met: Replica

An Augmented Reality scavenger hunt in the Metropolitan Museum
+ a Roblox game.
COKE ZERO SUGAR
COKE ZERO SUGAR
COKE ZERO SUGAR

Coke Zero Sugar: #TakeATaste

A mobile game heist.
GAP X BARBIE
GAP X BARBIE
GAP X BARBIE

Gap x Barbie: Immersive storefront

Total AR takeover of Times Square.
NIKE KIDS: MBAPPÉ MODE 2.0
NIKE KIDS: MBAPPÉ MODE 2.0
NIKE KIDS: MBAPPÉ MODE 2.0

Nike Kids: Mbappé Mode 2.0

An Instagram chatbot.
MTV A.S.K.
MTV A.S.K.
MTV A.S.K.

MTV A.S.K.

An interactive website for learning peer support.
WIMBLEDON WALK OF CHAMPIONS
WIMBLEDON WALK OF CHAMPIONS
WIMBLEDON WALK OF CHAMPIONS

Vodafone: Wimbledon Walk of Champions

A Virtual Reality tennis experience.

About me

Hi!
Bonjour!
Cześć!
I’m a Creative living in New York. Fueled by a desire to make things that might actually matter (and a lot of caffeine). I’m better at nurturing good ideas than keeping my house plants alive.

From pitch to final delivery, I led projects that span a wide range of mediums and use the latest tech to push the boundaries of storytelling: an AR experience for the Metropolitan Museum, a mobile game for Coca-Cola, or an Instagram chatbot for Nike.

My approach is very hands-on: I love the craft of advertising and I enjoy diving into every step of the process. I’m all about crafting narratives that break free from the ordinary and leave a lasting impression.

Currently working as a Creative Lead / Art Director at UNIT9.

AWARDS:
Clio Gold x3, Silver x2, Bronze x2
FWA x5
Webby x1
Cannes Lions shortlist x5

Get in touch