veroNika
WATSoN Kuc
HI! I'M VERONIKA
A NEW YORK-BASED CREATIVE & ART DIRECTOR. BETTER AT NURTURING GOOD IDEAS THAN KEEPING HOUSEPLANTS ALIVE.

Recent projects

THE MET: REPLICA
THE MET: REPLICA
THE MET: REPLICA

The Met: Replica

An Augmented Reality scavenger hunt in the Metropolitan Museum
+ a Roblox game.
COKE ZERO SUGAR
COKE ZERO SUGAR
COKE ZERO SUGAR

Coke Zero Sugar: #TakeATaste

A mobile game heist.
GAP X BARBIE
GAP X BARBIE
GAP X BARBIE

Gap x Barbie: Immersive storefront

Total AR takeover of Times Square.
NIKE KIDS: MBAPPÉ MODE 2.0
NIKE KIDS: MBAPPÉ MODE 2.0
NIKE KIDS: MBAPPÉ MODE 2.0

Nike Kids: Mbappé Mode 2.0

An Instagram chatbot.
MTV A.S.K.
MTV A.S.K.
MTV A.S.K.

MTV A.S.K.

An interactive website for learning peer support.
WIMBLEDON WALK OF CHAMPIONS
WIMBLEDON WALK OF CHAMPIONS
WIMBLEDON WALK OF CHAMPIONS

Vodafone: Wimbledon Walk of Champions

A Virtual Reality tennis experience.

About me

Hi!
Bonjour!
Cześć!
I’m a Creative living in New York. Fueled by a desire to make things that might actually matter (and a lot of caffeine). I’m better at killing bad ideas than keeping my plants alive.

From pitch to final delivery, I lead productions that span a wide range of mediums. My work has contributed to a variety of projects that use latest tech to push the boundaries of storytelling: an AR experience for the Metropolitan Museum, a mobile game for Coca-Cola, or an Instagram chatbot for Nike. I’m all about crafting narratives that break free from the ordinary and leave a lasting impression.

My approach is very hands-on: I love the craft of advertising and I enjoy diving into every step of the process, from meticulously pre-visualising what’s in my head during preproduction to polishing the final delivery for launch.

Currently working as a Creative Lead / Art Director at UNIT9, a global production studio, where I enjoy leading projects that combine cutting-edge technology with strategic insights to help brands tell their stories.

AWARDS:
Clio Gold x3, Silver x2, Bronze x2
FWA x5
Webby x1

Get in touch