veroNika
WATSoN-Kuc
HI! I'M VERONIKA
A NEW YORK-BASED CREATIVE & ART DIRECTOR SPECIALIZING IN IMMERSIVE & INTERACTIVE TECH. BETTER AT NURTURING GOOD IDEAS THAN KEEPING HOUSEPLANTS ALIVE.

Recent projects

THE MET: REPLICA
THE MET: REPLICA
THE MET: REPLICA

The Met: Replica

How can a museum let kids get their hands on an irreplaceable piece of history? We created the first ever real-world Roblox activation that brought the metaverse to the physical halls of The Met.
COKE ZERO SUGAR
COKE ZERO SUGAR
COKE ZERO SUGAR

Coke Zero Sugar: #TakeATaste

We may live in a society; but, if you leave your Coke Zero in a fridge, someone is going to steal it. We turned this sad reality into a retro 2D level progression mobile game and an Augmented Reality scavenger hunt on college campuses.
GAP X BARBIE
GAP X BARBIE
GAP X BARBIE

Gap x Barbie: Immersive storefront

How do you turn the entirety of Times Square pink without exhausting the global supply of pink paint? With Adobe Aero & Google Geospatial API.
NIKE KIDS: MBAPPÉ MODE 2.0
NIKE KIDS: MBAPPÉ MODE 2.0
NIKE KIDS: MBAPPÉ MODE 2.0

Nike Kids: Mbappé Mode 2.0

A top Nike athlete messaged with 40,000+ kids for two weeks... well, sort of. Together with W+K, we created an Instagram chatbot that took over Nike Football's account and allowed kids from all over the world to chat with Kylian Mbappé's digital mini-me. In 3 languages.
MTV A.S.K.
MTV A.S.K.
MTV A.S.K.

MTV A.S.K.

How can you support your friends in a time of need? Just A.S.K.: Acknowledge, Support, Keep-in-touch. Together with MTV, we created a choose-your-own-adventure animated video and an interactive website for learning peer support.
MTN DEW: TWITCH AI RAID
MTN DEW: TWITCH AI RAID
MTN DEW: TWITCH AI RAID

Mountain Dew: Twitch AI Raid

A disruptive AI experiment on Twitch, sparking massive engagement and igniting numerous conversations.
WIMBLEDON WALK OF CHAMPIONS
WIMBLEDON WALK OF CHAMPIONS
WIMBLEDON WALK OF CHAMPIONS

Vodafone: Wimbledon Walk of Champions

A Virtual Reality tennis experience.
PERSONAL PROJECTS
PERSONAL PROJECTS
PERSONAL PROJECTS

Personal projects

A collection of collages.

About me

Hi!
Bonjour!
Cześć!
I’m a New York-based creative & art director specializing in immersive and interactive tech. Fueled by a desire to make things that might actually matter (and a lot of caffeine).

From pitch to final delivery, I led projects that span a wide range of media and use the latest technologies to push the boundaries of storytelling: an AR experience for the Metropolitan Museum, a mobile game for Coca-Cola, or an Instagram chatbot for Nike were a few of my favorites. I have experience leading projects built around AR/VR/MR, AI, chatbots, mobile games, apps, websites, and generative AI (image/video/sound).

I'm currently working as a Senior Art Director at NVE Experience Agency, blending tech and experiential to help brands connect with their audiences in new and unexpected ways.

AWARDS:
9x Clio Awards (4x Gold, 2x Silver, 3x Bronze)
5x The One Show Pencils (2x Gold, 1x Silver, 2x Bronze)
6x Art Directors' Club Awards (2x Gold, 4x Silver)
3x Webby Awards
9x Shorty Awards
5x FWA
5x Cannes Lions shortlist
& others

Get in touch